I helped pitch the Dell Enterprise business and win it for the agency just as Michael Dell came back on board. Since then, I have been instrumental in securing our relationship with Dell as a critical strategic and creative partner during a time of great transition. I have had a very hands-on strategic role, working with our planning and account teams and in close collaboration and workshop with the client to develop messaging architecture and strategies and then translate those strategies into strong, consistent creative that works globally. I helped launch two of the company’s most important global initiatives over the past year: “Simplify IT” and the new Latitude E-Family product line.

 

I created the voice for these new initiatives and helped create standards guidelines to inform tone, look and feel and all elements necessary to create consistent, integrated, branded materials in all marketing efforts worldwide. I oversaw my team as they created a bold, yet beautiful design system for both print and online and directed photo shoots to create a library of images to be employed as part of these campaigns.