I led the development of this national campaign for Breckenridge and also wrote copy, helping Breck become skiers’ number one choice.

 

In another effort for Breckenridge, we reinvented ski school. When you’re on vacation, you don't want to go to school, you want to get the most of out of great Colorado skiing. Working closely with our planning group, I helped create a new language for learning to ski and reposition Breckenridge’s Ski & Ride School as Mountains of Discovery. We reworked the website and other materials to showcase this new world of discovery.